A purposeful business is one that aims to solve the problems of people and planet in a profitable way, rather than profiting from creating problems.

Asset and fund managers have traditionally relied on performance to attract investors. However, with so many investment strategies and vehicles crowding the market, simply delivering good returns may no longer be enough.

There are an estimated 15,000 hedge funds globally. As Steve Cohen told the Milken Global Institute Conference recently: “there are too many players.”