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Legato perspectives & insights
Beyond products and services: why your brand narrative is your strongest asset and how to build it
03.07.25
“Those who tell the stories rule society.” – Plato
Strategic marketing in B2B: the value isn’t in the volume – it’s in the alignment
16.06.25
Let’s start with the obvious: business to business (B2B) marketing has matured. Most firms now invest in content, campaigns, digital infrastructure, and brand. The value of marketing as a growth lever is broadly understood.
Digital wellness as central to your comms strategy
23.02.24
Coldplay recently played six sold-out concerts in Singapore. Before launching into ‘A Sky Full of Stars’, Chris Martin challenged the audience: “Let’s do this one song with no devices at all except your body and your soul. And your eyes and your ears. And each other”.
Beyond products and services: why your brand narrative is your strongest asset and how to build it
“Those who tell the stories rule society." – Plato
Read more
Strategic marketing in B2B: the value isn’t in the volume – it’s in the alignment
Let’s start with the obvious: business to business (B2B) marketing has matured. Most firms now invest in content, campaigns, digital infrastructure, and brand. The value of marketing as a growth lever is broadly understood.
Read more
Digital wellness as central to your comms strategy
Coldplay recently played six sold-out concerts in Singapore. Before launching into ‘A Sky Full of Stars’, Chris Martin challenged the audience: “Let’s do this one song with no devices at all except your body and your soul. And your eyes and your ears. And each other”.
Read more
