When it comes to brands and products, consumers only have a limited amount of space in their minds. In today’s hyper-competitive marketplace mental real estate is priceless.

A purposeful business is one that aims to solve the problems of people and planet in a profitable way, rather than profiting from creating problems.

Asset and fund managers have traditionally relied on performance to attract investors. However, with so many investment strategies and vehicles crowding the market, simply delivering good returns may no longer be enough.