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Legato perspectives & insights

Strategic marketing in B2B: the value isn’t in the volume – it’s in the alignment
16.06.25
Let’s start with the obvious: business to business (B2B) marketing has matured. Most firms now invest in content, campaigns, digital infrastructure, and brand. The value of marketing as a growth lever is broadly understood.

Digital wellness as central to your comms strategy
23.02.24
Coldplay recently played six sold-out concerts in Singapore. Before launching into ‘A Sky Full of Stars’, Chris Martin challenged the audience: “Let’s do this one song with no devices at all except your body and your soul. And your eyes and your ears. And each other”.

How CX pays dividends in the financial sector
29.11.23
“Every day we’re saying, ‘How can we keep this customer happy.’ Because if we don’t, somebody else will.” – Bill Gates, Microsoft
Strategic marketing in B2B: the value isn’t in the volume – it’s in the alignment
16.06.25
Let’s start with the obvious: business to business (B2B) marketing has matured. Most firms now invest in content, campaigns, digital infrastructure, and brand. The value of marketing as a growth lever is broadly understood.
Read more
Digital wellness as central to your comms strategy
23.02.24
Coldplay recently played six sold-out concerts in Singapore. Before launching into ‘A Sky Full of Stars’, Chris Martin challenged the audience: “Let’s do this one song with no devices at all except your body and your soul. And your eyes and your ears. And each other”.
Read more
How CX pays dividends in the financial sector
29.11.23
“Every day we're saying, ‘How can we keep this customer happy.’ Because if we don’t, somebody else will.” – Bill Gates, Microsoft
Read more
