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Legato perspectives & insights

Legato: helping your brand find clarity in complexity

In music, legato means “smooth and connected”. Every note flows seamlessly into the next. No gaps, no noise, just clarity and cohesion. That’s exactly how we approach brand communications. Read on to learn more about us and what we do.
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Beyond products and services: why your brand narrative is your strongest asset and how to build it

“Those who tell the stories rule society." – Plato
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Strategic marketing in B2B: the value isn’t in the volume – it’s in the alignment

Let’s start with the obvious: business to business (B2B) marketing has matured. Most firms now invest in content, campaigns, digital infrastructure, and brand. The value of marketing as a growth lever is broadly understood.
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