Why a Brand Perception Survey can be invaluable
When it comes to brands and products, consumers only have a limited amount of space in their minds. In today’s hyper-competitive marketplace mental real estate is priceless.
Tag: Branding
Embracing purpose to transform your business
A purposeful business is one that aims to solve the problems of people and planet in a profitable way, rather than profiting from creating problems.
5 steps to creating a stand-out fund brand
There are an estimated 15,000 hedge funds globally. As Steve Cohen told the Milken Global Institute Conference recently: “there are too many players.”
Our fresh new look for 2023
This February, Legato officially turns six! In one sense the time has flown. But looking back, we’ve achieved an incredible amount during those years and grown immeasurably in our experience and capabilities.
Legato Asia, elegantly effective
“At Legato, strategic insight drives everything we do. We interrogate, we analyse, we challenge. That’s because our focus is always to deliver solutions that resonate …