Why a Brand Perception Survey can be invaluable
When it comes to brands and products, consumers only have a limited amount of space in their minds. In today’s hyper-competitive marketplace mental real estate is priceless.
Tag: Brand Strategy
Embracing purpose to transform your business
A purposeful business is one that aims to solve the problems of people and planet in a profitable way, rather than profiting from creating problems.
5 steps to creating a stand-out fund brand
There are an estimated 15,000 hedge funds globally. As Steve Cohen told the Milken Global Institute Conference recently: “there are too many players.”
Is your brand story beautifully memorable?
“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” – Jonathan Gottschall, The Storytelling Animal
Legato Asia, elegantly effective
“At Legato, strategic insight drives everything we do. We interrogate, we analyse, we challenge. That’s because our focus is always to deliver solutions that resonate …