Beyond products and services: why your brand narrative is your strongest asset and how to build it
“Those who tell the stories rule society.” – Plato
Tag: B2B Marketing
Strategic marketing in B2B: the value isn’t in the volume – it’s in the alignment
Let’s start with the obvious: business to business (B2B) marketing has matured. Most firms now invest in content, campaigns, digital infrastructure, and brand. The value of marketing as a growth lever is broadly understood.