I attended Open Summit AI in Adelaide on 29 October, where there was plenty of discussion about the pace of AI development and what it means for business.
Artificial intelligence is reshaping how marketing teams and businesses operate. What once took weeks can now be done in minutes. Content is generated, audiences are segmented, and campaigns are optimised at a pace that’s hard to ignore. With all this momentum, it’s worth asking: are you still in the driver’s seat?