Integrating various disciplines to create seamless solutions
STRATEGY
In an era of exponential change and hyper-competitive markets, service-oriented firms must have a clear and unique positioning.
At Legato, we begin by identifying what sets your firm apart and why this matters to your key audiences. Empowered by this insight, we then build a brand strategy that clearly differentiates you and resonates with the people that matter.
Messaging & Content Development Campaign Strategy & Planning
Brand Perception Research
DESIGN
Does your firm’s brand imagery reflect who you are today, or have you already outgrown it? Having a strong visual brand that captures your unique value proposition and sets you apart is essential.
But a brand is much more than a logo or colour palette. It’s every touchpoint seamlessly interacting to create a consistent persona – from your investor pitchbooks to your website and online advertising. Legato can help you interweave all of these to develop a powerful and single-minded visual brand.
Pitch Presentations & Investor Materials Advertising Creative Photography & Art Direction
ENGAGE
Just as the visual elements of your brand must all work together, so your messaging should have a consistent tone and style. Everything you write must be clear, engaging and true to the brand.
Legato’s team of talented copywriters bring brand stories to life whatever the audience or objective – from an e-brochure to a social media post.
Digital Advertising Internal Communications Media Relations