Legato: helping your brand find clarity in complexity
In music, legato means “smooth and connected”. Every note flows seamlessly into the next. No gaps, no noise, just clarity and cohesion.
That’s exactly how we approach brand communications.
Legato is a strategic brand and integrated marketing consultancy helping businesses in complex, high-trust sectors communicate with clarity. We partner with clients across financial services, professional services, and technology to deliver clear, consistent, and compelling messaging across every touchpoint — connecting strategy, content, and design into one cohesive story.
Because when your brand speaks with one voice, people listen.
Clarity in complexity: communications that resonate
Our mission is rooted in helping brands navigate complexity and communicate with clarity.
In highly-complex, often regulated industries like finance, professional services and technology, the true differentiator isn’t in just the products and services offered – it’s also how clearly its value is communicated. We help distil complex propositions into simple, powerful narratives that resonate.
But complexity today goes beyond industries. The entire marketing landscape has grown more complicated. With new channels, evolving platforms, and the growing influence of AI, brands risk trading clarity for quantity. Amid the noise, the strongest brands are the ones that stay focused.
That’s where we come in. Our role is to bring discipline, strategy and creativity to help your brand rise above the clutter, with a voice that cuts through and connects.
What we do
We specialise in partnering clients in complex, high-trust sectors, including:
- Financial services: hedge funds, asset managers, banks and fintech
- Professional services: law firms, consulting agencies and accounting firms
- Technology: software, SaaS, cybersecurity firms and IT consultancies
We offer end-to-end branding and integrated marketing services tailored to your every business need.
Discovery and insights
Powerful brands start with powerful insights.
Our discovery process uncovers the insights needed to drive effective branding, from audience pain points to market dynamics. Depending on the project’s scale, this may involve focused one-hour sessions or deeper research through multi-week stakeholder engagements and interviews. Regardless of scope, our goal is the same: to uncover actionable insights and lay the groundwork for effective strategy.
Strategy
From insights emerge clarity.
In the strategy phase, we translate discovery into strategic recommendations – from defining your brand positioning to building out clear messaging frameworks. Whether you’re creating a new brand or refining an existing one, we help ensure your communications are aligned, resonant and authentic.
Design and implementation
Here, strategy takes shape.
We turn strategy into distinctive brand identities and marketing assets, including visual systems (logo, palettes, typography), key materials like investor decks, and digital tools (website, social media). Our assets and campaigns are designed for clarity, usability and brand coherence at every step.
Performance and optimisation
Great marketing doesn’t stand still.
We support our clients with ongoing optimisation – from campaign refinement and social content to full retainers. Every engagement is overseen by a dedicated project manager to ensure smooth delivery, and we collaborate closely with your in-house teams or partners for efficient scaling.
Our unique approach
We’ve shared how we help businesses stand out.
Now, let us show you what sets us apart:
Insight-driven solutions
While many consultancies rush into design, we believe great creative starts with clarity. Without a strong strategic foundation, brands risk investing in visuals that look good but fail to connect. That’s why we first define your positioning and messaging — laying the groundwork for creative that aligns with your brand purpose.
Senior-led execution
Your project will never be delegated to a junior team. Every project is led by a senior consultant who brings decades of experience and stays involved from start to finish, ensuring high-quality execution throughout.
Seamless integration
Fragmented messaging can erode a brand’s clarity and impact. At Legato, we believe consistency builds credibility. We ensure your brand story is aligned across every channel and asset, so each touchpoint reinforces who you are and why it matters.
Agile and streamlined workflow
In fast-moving, high-stakes sectors like finance and tech, speed matters. We run streamlined, responsive workflows that help clients move quickly without compromising quality or rigor.
Ready to cut through the noise?
With over 20 years’ experience in branding and integrated marketing, Legato helps brands sharpen their voice, elevate their story, and communicate with impact.
Let’s explore how we can help you do the same.