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Legato perspectives & insights
Using ESG to differentiate your asset management brand
16.05.23
Asset and fund managers have traditionally relied on performance to attract investors. However, with so many investment strategies and vehicles crowding the market, simply delivering good returns may no longer be enough.
5 steps to creating a stand-out fund brand
20.03.23
There are an estimated 15,000 hedge funds globally. As Steve Cohen told the Milken Global Institute Conference recently: “there are too many players.”
Sustainable investing, the new imperative
15.02.23
You’ll struggle to find a major company these days that’s not working overtime on its ‘sustainability journey’. Yet this can be a tricky path with its own pitfalls…
Marketing in the age of AI: who’s in control?
Artificial intelligence is reshaping how marketing teams and businesses operate. What once took weeks can now be done in minutes. Content is generated, audiences are segmented, and campaigns are optimised at a pace that’s hard to ignore. With all this momentum, it’s worth asking: are you still in the driver’s seat?
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Legato: helping your brand find clarity in complexity
In music, legato means “smooth and connected”. Every note flows seamlessly into the next. No gaps, no noise, just clarity and cohesion. That’s exactly how we approach brand communications. Read on to learn more about us and what we do.
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Beyond products and services: why your brand narrative is your strongest asset and how to build it
“Those who tell the stories rule society." – Plato
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