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Legato perspectives & insights
Is your brand story beautifully memorable?
16.12.22
“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” – Jonathan Gottschall, The Storytelling Animal
Legato Asia, elegantly effective
17.11.22
“At Legato, strategic insight drives everything we do. We interrogate, we analyse, we challenge. That’s because our focus is always to deliver solutions that resonate …
Digital wellness as central to your comms strategy
Coldplay recently played six sold-out concerts in Singapore. Before launching into ‘A Sky Full of Stars’, Chris Martin challenged the audience: “Let’s do this one song with no devices at all except your body and your soul. And your eyes and your ears. And each other”.
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How CX pays dividends in the financial sector
“Every day we're saying, ‘How can we keep this customer happy.’ Because if we don’t, somebody else will.” – Bill Gates, Microsoft
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Unleashing the Power of AI for Positive Impact
Last week, following a hiatus of a few years due to challenges posed by the Covid-19 pandemic, I attended the Singapore Fintech Festival (SFF).
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