Future focused, we care passionately about people and planet
Legato perspectives & insights
Unleashing the Power of AI for Positive Impact
23.11.23
Last week, following a hiatus of a few years due to challenges posed by the Covid-19 pandemic, I attended the Singapore Fintech Festival (SFF).
Why a Brand Perception Survey can be invaluable
28.07.23
When it comes to brands and products, consumers only have a limited amount of space in their minds. In today’s hyper-competitive marketplace mental real estate is priceless.
Embracing purpose to transform your business
13.06.23
A purposeful business is one that aims to solve the problems of people and planet in a profitable way, rather than profiting from creating problems.
Marketing in the age of AI: who’s in control?
Artificial intelligence is reshaping how marketing teams and businesses operate. What once took weeks can now be done in minutes. Content is generated, audiences are segmented, and campaigns are optimised at a pace that’s hard to ignore. With all this momentum, it’s worth asking: are you still in the driver’s seat?
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Legato: helping your brand find clarity in complexity
In music, legato means “smooth and connected”. Every note flows seamlessly into the next. No gaps, no noise, just clarity and cohesion. That’s exactly how we approach brand communications. Read on to learn more about us and what we do.
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Beyond products and services: why your brand narrative is your strongest asset and how to build it
“Those who tell the stories rule society." – Plato
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