Future focused, we care passionately about people and planet
Legato perspectives & insights
Strategic marketing in B2B: the value isn’t in the volume – it’s in the alignment
16.06.25
Let’s start with the obvious: business to business (B2B) marketing has matured. Most firms now invest in content, campaigns, digital infrastructure, and brand. The value of marketing as a growth lever is broadly understood.
Digital wellness as central to your comms strategy
23.02.24
Coldplay recently played six sold-out concerts in Singapore. Before launching into ‘A Sky Full of Stars’, Chris Martin challenged the audience: “Let’s do this one song with no devices at all except your body and your soul. And your eyes and your ears. And each other”.
How CX pays dividends in the financial sector
29.11.23
“Every day we’re saying, ‘How can we keep this customer happy.’ Because if we don’t, somebody else will.” – Bill Gates, Microsoft
Marketing in the age of AI: who’s in control?
Artificial intelligence is reshaping how marketing teams and businesses operate. What once took weeks can now be done in minutes. Content is generated, audiences are segmented, and campaigns are optimised at a pace that’s hard to ignore. With all this momentum, it’s worth asking: are you still in the driver’s seat?
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Legato: helping your brand find clarity in complexity
In music, legato means “smooth and connected”. Every note flows seamlessly into the next. No gaps, no noise, just clarity and cohesion. That’s exactly how we approach brand communications. Read on to learn more about us and what we do.
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Beyond products and services: why your brand narrative is your strongest asset and how to build it
“Those who tell the stories rule society." – Plato
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