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Legato perspectives & insights
Why a Brand Perception Survey can be invaluable
28.07.23
When it comes to brands and products, consumers only have a limited amount of space in their minds. In today’s hyper-competitive marketplace mental real estate is priceless.
Embracing purpose to transform your business
13.06.23
A purposeful business is one that aims to solve the problems of people and planet in a profitable way, rather than profiting from creating problems.
Using ESG to differentiate your asset management brand
16.05.23
Asset and fund managers have traditionally relied on performance to attract investors. However, with so many investment strategies and vehicles crowding the market, simply delivering good returns may no longer be enough.
Digital wellness as central to your comms strategy
Coldplay recently played six sold-out concerts in Singapore. Before launching into ‘A Sky Full of Stars’, Chris Martin challenged the audience: “Let’s do this one song with no devices at all except your body and your soul. And your eyes and your ears. And each other”.
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How CX pays dividends in the financial sector
“Every day we're saying, ‘How can we keep this customer happy.’ Because if we don’t, somebody else will.” – Bill Gates, Microsoft
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Unleashing the Power of AI for Positive Impact
Last week, following a hiatus of a few years due to challenges posed by the Covid-19 pandemic, I attended the Singapore Fintech Festival (SFF).
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